lighthouse / Single Cask Malt Whiskey The Brief: Lighthouse is a small distillery based in Scotland, created from the great-grandfather ( a lighthouse keeper ) of the family, since then the youngest blood has take the lead, with passion and fresh ideas giving new life and image to the family business. The Design: Our task was to create a new logo along with the packaging of the product, a hand bottled single cask malt whiskey. Inspired from the light beams a lighthouse creates, we came up with a minimal symbol followed by a classic font. For the packaging we choose a cardboard box which adds a more modern style in combination with the white slick printed typography which adds an interesting texture to the package. we painted a small part of the bottle black that represents the dark skyline of the ocean during the nighttime and left the shape of the logo ( light beams ) transparent, that lets the light to shine through the unpainted areas and creates the lighthouse effect with a warm caramel yellow colour of the whiskey, like a warm fire that is calling the sailor back home. Facebook 59 Chrisanthou Trapezountos Str. Elliniko 167 77, Athens Greece view map +30 210 9624729 info(at)artichoke.gr Behance © 2017 Artichoke creative bureau. All rights reserved.